about the One Hour Session

“It was the idea of promoting good songs on much simplified manners using the internet initially and a hub website, that started it all, instead of old ways of pressing records and having several months of lead times for every release.

With the internet today you reach fans within minutes, and if your sound and songs are good enough and you know how to get the word out, there is not much stopping you. the internet has also made the whole process very dynamic. if something doesn’t work out, you’d simply change it again. if a release does not get some good reception, it simply goes down again. the artists can make a home video and it’s online same afternoon. with artwork the story is the same, it’s much faster to create artwork for online use, than for print”

About Marketing

From turning ultra creative ideas into compelling marketing campaigns, how to succeed in the ever more competitive world of social media – beathouse copenhagen has turned into a highly interesting hub of creatives based in northern europe, having learned the absolute key skills of how to go all the way in the world of cyberspace music making and marketing.

 

Sure, everyone knows a thing or two about how to market on the internet, but it takes real vision and experience to accomplish the serious challenges that exists to break an act in cyberspace version 2019. With a panel of experts, driven by serial music entrepreneur Ian Nilsen, BeatHouse Copenhagen has over the last 5 years time after time shown that by simply having different views on how to archive the impossible so very often end by being just the possible. “We have naturally learned all the techniques the hard way, by trying ourselves, on our very own sometime very challenging campaigns. We explore ways that are not often described anywhere, simply because all the ‘how to do’ literature out there make the ideas described already outdated as soon as it’s published. In the end, whatever our acts are hugely talented debutants or already big players in the world of music we helps with a greater confidence and a very clear understanding of the secrets to the best of creative online PR, management and production.”

about the One Hour Session

Imagine yourself writing a follow-up single to a hit-single from the past, near or distant, or simply a brand new inspired song using a technique that facilitates writing one, more likely two new songs within a focused ‘One Hour Session’.

I have used the 2020 spring lockdown to write exactly a book about how I go about it, a method book about my life mission that is writing songs, many songs - combing chords, chord progressions, top-lines and lyrics, not by analysing, but simply by describing how I go about it daily. I then thought hard about what could be the best way to explain this technique in brief ? Apart from reading various press releases, browsing the dedicated website the range of social media pages or get people to buy the book and read all the 282 pages, I decided that writing a brief introduction for a quicker than quick overview to start with would be good option. This short PDF is the result and a brief introduction for all to what the whole thing is about.

The concept is simple enough... writing a new song, make it two, within a focused inspired 'One Hour Session' either alone or in a co-writing scenario. 60 minutes where you as songwriter, with or without the artist, either sitting together or in these times, remotely, composes 6 verses, 6 choruses and a few bridges that in 99% of the cases ends up as not only one, but funnily enough two songs. One being maybe more an A-side style song and the second often more of a wildcard, yet still could end up as the best of the two. Think it as A and B sides of an old school vinyl single running at 45pm. You then you chooses between the ideas, match them up and record simple demoes, tighten up the chord voicings, the chord progressions, the top-lines and finalize the lyrics while recording a first demo. Naturally, advanced production demoes/masters comes after.

Is this easier said than done? For sure! But I have written tons of songs, the great majority being pop songs of all sorts and always in the region of two a week. But... how did I do it? See, I did not have the faintest idea, I just did. Sure, routine and time made the songs better and better, however there had to be some Technique behind, right?! In the end it took in total 120 hours to write the book - the Art of Modern songwriting in the Streaming Age, a fully illustrated book running over 282 pages with lots of Audio Examples (132) and many illustrations (100)+. As I wrote the technique formed itself, and I found out quickly that the method actually works, maybe crazy by the look of it, but... by wrapping up the book the technique was born.

Lots of writers write in many different styles, personally I have always chosen the UK/US style of writing, and all-though I favours all decades in popular music, then admittely, most of all, I'm into the sound of 'now', 2020, and that fits fine with what both fans and the industry of today always are on the lookout for, contemporary singles, singles that fits in with both radio programming and streaming playlists... how to go about writing potential hits, songs that listeners do not skip, memorable songs that people like to hear on the radio over and over again and that pleases both fans and software so to speak.

Essentially, a songwriting cycle is quite simple and has three areas:

GREAT CHORDS + GREAT MELODY + GREAT LYRICS

If you as songwriter has great focus and put much attention into all three, chances are that your songs will come out good, be original, valuable and as a bonus... be massively fun to do.

"I read not long ago that most international Hits on top 50, according to MusicWeek, in average is written by over 5 people, more precise 5.35, what naturally is fine, but what happened to co-writing sessions 'a deux'? Where a writer sits with the artist and bounces forth and back with him or her, with the goal of a comeback song... a follow-up single to a hit from the past.

There are always fans, that are waiting for more of the same, yet new, a newly written song with a feel of the previous hit. For some reason I have found that I'm good at it, sitting there together or via some link up with an artist, and getting new material done, and having a good time along the way – and that's the best part of it really, it's so fun having new music surface in short amounts of time."